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WayRay® is a team of deep-tech pioneers, creators of the world’s #1 Deep Reality Display® system that can be integrated into any vehicle.

The latest big project from WayRay is the Holograktor® car—a self-driving vehicle with integrated True AR™ content. Passengers ride in the Metaverse, an immersive virtual environment, made possible only with WayRay’s Deep Reality Display® technology. WayRay is a vertically integrated company that creates its products in-house, allowing for total control over the development and production process, cost reduction, and improved efficiency. WayRay is creating technological innovations that are unique and ahead of their time, nurtured in a special deep-tech work culture that sets us apart from the rest.

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Press
releases

All press releases

Karma Automotive and WayRay to incorporate ground-breaking new AR HUD technology in vehiclesKarma Automotive and WayRay

Dec 14, 2021

WayRay unveiled the world's first Metaverse on WheelsHolograktor car

Nov 29, 2021

IAA 2021 innovation: WayRay brings immersion experience to Holographic True Augmented Reality via new Deep Reality Display® systemIAA 2021

Sep 06, 2021

Media Coverage

All media coverage
Articles
Holographic Breakthrough In The WayRay Holograktor Could Disrupt Car Interior Design

Holographic Breakthrough In The WayRay Holograktor Could Disrupt Car Interior Design

https://www.forbes.com/sites/michaeltaylor/2021/11/30/holographic-breakthrough-in-the-wayray-holograktor-could-disrupt-car-interior-design/?sh=3f22450f407dNov 30, 2021
WayRay Holograktor Electric Concept Brings 3D Augmented Reality to the Car

WayRay Holograktor Electric Concept Brings 3D Augmented Reality to the Car

https://www.caranddriver.com/news/a38368383/wayray-holograktor-electric-concept-revealed/Nov 29, 2021
WayRay Holograktor mixes augmented reality into taxi of the future

WayRay Holograktor mixes augmented reality into taxi of the future

https://www.cinch.co.uk/post/wayray-holograktor-mixes-augmented-reality-into-evNov 29, 2021
WayRay Holograktor: futuristic autonomous taxi unveiled

WayRay Holograktor: futuristic autonomous taxi unveiled

https://www.autocar.co.uk/car-news/new-cars/wayray-holograktor-futuristic-autonomous-taxi-unveiledNov 29, 2021
Interviews
The Teorema (Pininfarina's concept car) uses an AR Head-Up Display implemented by WayRay

The Teorema (Pininfarina's concept car) uses an AR Head-Up Display implemented by WayRay

Aug 03, 2021

Events

CES 2020

CES 2019

CES 2018

CES 2017

WayRay Brand

WayRay Brand Guidelines

The WayRay logo was designed to express our aspiration for excellence

The logo resembles a navigation arrow and symbolizes our growth mindset. Since our company name includes the word “way”, we decided to add the element of the road to the image. The irregular arrow-shaped polygon is divided down the middle, which makes it look like the route extends upward to infinity. We rotated the road vertically to create a center that helps us communicate both mobility and stability.

Press Images

Team

Interfaces

Offices

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Chemistry team_WayRay AG
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Hardware Engineering Team_WayRay AG
Chemistry team_WayRay AG
Electronics Engineering team_WayRay AG
Software Engineering team_WayRay AG
Quality Assurance team_WayRay AG
Hardware Engineering Team_WayRay AG
Chemistry team_WayRay AG
Electronics Engineering team_WayRay AG
Software Engineering team_WayRay AG
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Hardware Engineering Team_WayRay AG
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Medium articles

Ride-Hail Like Never Before: Powered by VR Remote Control

Jan 11 · 4 min read

Grand prize in automobility LA's Top Ten Automotive Startups, 2017

True AR SDK named finalist in the VR/AR/MR category at the 2019 SXSW Interactive Innovation Awards

People's choice award at startup autobahn, 2018

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