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WayRay® is a team of deep-tech pioneers, creators of the world’s #1 Deep Reality Display® system—a new generation of the WayRay True AR® HUD—that can be integrated into any vehicle.

The latest big project from WayRay is the Holograktor® car—a self-driving vehicle with integrated True AR™ content. Passengers ride in the Metaverse, an immersive virtual environment, made possible only with WayRay’s Deep Reality Display® technology. WayRay is a vertically integrated company that creates its products in-house, allowing for total control over the development and production process, cost reduction, and improved efficiency. WayRay is creating technological innovations that are unique and ahead of their time, nurtured in a special deep-tech work culture that sets us apart from the rest.


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Media Coverage

Interviews
The Teorema (Pininfarina's concept car) uses an AR Head-Up Display implemented by WayRay

The Teorema (Pininfarina's concept car) uses an AR Head-Up Display implemented by WayRay

Aug 03, 2021
Articles
Holographic Breakthrough In The WayRay Holograktor Could Disrupt Car Interior Design

Holographic Breakthrough In The WayRay Holograktor Could Disrupt Car Interior Design

Nov 30, 2021
WayRay Holograktor Electric Concept Brings 3D Augmented Reality to the Car

WayRay Holograktor Electric Concept Brings 3D Augmented Reality to the Car

Nov 29, 2021
WayRay Holograktor mixes augmented reality into taxi of the future

WayRay Holograktor mixes augmented reality into taxi of the future

Nov 29, 2021
WayRay Holograktor: futuristic autonomous taxi unveiled

WayRay Holograktor: futuristic autonomous taxi unveiled

Nov 29, 2021
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Press
Releases

All press releases

WayRay unveiled the world's first Metaverse on WheelsHolograktor car

Nov 29, 2021

IAA 2021 innovation: WayRay brings immersion experience to Holographic True Augmented Reality via new Deep Reality Display® systemIAA 2021

Sep 06, 2021

AGP eGlass and WayRay partner to deliver world-first Holo-Windshield for Holographic True AR™ Head-Up Displays. AGP eGlass and WayRay partnership

Sep 02, 2021

History Highlights

2012
201213'‘16-172018Q2 ‘18Q4 ‘182019Q1 ‘192020

That same year of 2012, a few months after the accident, Vitaly gathered a group of some 15 pros who dared to start up the WayRay project.

In 2013, the team transformed their vision into a working prototype.

That year we won the Best Startup Award at Seedstars World Moscow, took the prize at the Intel Global Challenge, California, and got shortlisted as a finalist at Slush, Finland. Over the next two years, the company grew fourfold, with offices in Russia, Switzerland, USA, and Hong Kong.

2016 and 2017 were pivotal years for WayRay.

We upgraded Navion and developed the first-ever holographic AR infotainment system for self-driving cars. We built it into the Rinspeed Oasis concept car and presented the vehicle at the Consumer Electronics Show 2017. Later on, we raised multimillion funds in a Series B round led by Alibaba Group and announced the closing along with two strategic partnerships (Harman International and Banma Technologies) in spring 2017. In November 2017, we won the Top Ten Automotive Startup Competition held by Automobility LA.

The next year WayRay got louder.

That year we won the Best Startup Award at Seedstars World Moscow, took the prize at the Intel Global Challenge, California, and got shortlisted as a finalist at Slush, Finland. Over the next two years, the company grew fourfold, with offices in Russia, Switzerland, USA, and Hong Kong.

A new office in China in April 2018!

To deepen our collaborations with Asian suppliers and car manufacturers, we opened a new office in China in April 2018. The Jiading district of Shanghai became our fifth location worldwide.

In autumn 2018, we closed an $80M Series C financing round led by Porsche,

with participation from Hyundai Motor Group, China Merchants Capital, JVCKENWOOD, and Consortium of Sovereign Wealth Funds. 2018 also became the year when we announced the True AR SDK, held the True AR Challenge, and launched the SDK beta.

Our journey in 2019 had a truly eventful beginning.

At CES 2019, WayRay’s voice got bigger, better, and louder than ever before. We rolled out our first-ever holographic display built into a production vehicle — the Genesis G80. We also presented the 180° Holographic AR Experience in an AR cockpit, and showed off the True AR SDK beta.

Right after the show in Vegas, we set off to Cambridge, MA,

to sponsor the Automotive Prize Category at the Reality Virtually Hackathon where we provided the True AR SDK for AR app creation. The winning team WAYRIDER proposed an app called “AccuDrive” that helps increase drivers’ awareness of traffic rules.

True AR SDK – the finalists at SXSW Awards.

In Q1 2019, the True AR SDK was named one of the five finalists in the VR/AR/MR category at SXSW Interactive Innovation Awards. In March, we traveled to Austin, Texas and presented our SDK at the showcase. At the same time, WayRay made its successful debut at the 89th Geneva International Motor Show. We showcased our holographic AR system built into the Mercedes-Benz and announced a partnership with Pininfarina, the Italian car design firm.

Back to CES for the fourth year in a row.

In Q1 2020, we went back to CES with a breakthrough in our holographic AR technology and demos of new applications. We showed the Holographic AR Display prototype with a blue laser, the Add-on Holographic AR Display in a Bobcat vehicle, and announced a strategic partnership with Covestro, one of the world’s leading suppliers of high-tech polymer materials.

Events

CES 2020

CES 2019

CES 2018

CES 2017

WayRay Brand

Brand Guidelines

The WayRay logo was designed to express our aspiration for excellence

The logo resembles a navigation arrow and symbolizes our growth mindset. Since our company name includes the word “way”, we decided to add the element of the road to the image. The irregular arrow-shaped polygon is divided down the middle, which makes it look like the route extends upward to infinity. We rotated the road vertically to create a center that helps us communicate both mobility and stability.

Press Images

Team

Interfaces

Offices

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Chemistry team_WayRay AG
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Hardware Engineering Team_WayRay AG
Chemistry team_WayRay AG
Electronics Engineering team_WayRay AG
Software Engineering team_WayRay AG
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Hardware Engineering Team_WayRay AG
Chemistry team_WayRay AG
Electronics Engineering team_WayRay AG
Software Engineering team_WayRay AG
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Medium articles

The Revolutionary Potential of AR: Interview with Dmitry Kovalev

Nov 22 · 5 min read

Grand prize in automobility LA's Top Ten Automotive Startups, 2017

True AR SDK named finalist in the VR/AR/MR category at the 2019 SXSW Interactive Innovation Awards

People's choice award at startup autobahn, 2018

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