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WayRay® is a team of deep-tech pioneers, creators of the world’s #1 Deep Reality Display® system that can be integrated into any vehicle.
The latest big project from WayRay is the Holograktor® car—a self-driving vehicle with integrated True AR™ content. Passengers ride in the Metaverse, an immersive virtual environment, made possible only with WayRay’s Deep Reality Display® technology. WayRay is a vertically integrated company that creates its products in-house, allowing for total control over the development and production process, cost reduction, and improved efficiency. WayRay is creating technological innovations that are unique and ahead of their time, nurtured in a special deep-tech work culture that sets us apart from the rest.
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Karma Automotive and WayRay to incorporate ground-breaking new AR HUD technology in vehiclesKarma Automotive and WayRayDec 14, 2021
WayRay unveiled the world's first Metaverse on WheelsHolograktor carNov 29, 2021
IAA 2021 innovation: WayRay brings immersion experience to Holographic True Augmented Reality via new Deep Reality Display® systemIAA 2021Sep 06, 2021
Holographic Breakthrough In The WayRay Holograktor Could Disrupt Car Interior DesignNov 30, 2021
WayRay Holograktor Electric Concept Brings 3D Augmented Reality to the CarNov 29, 2021
WayRay Holograktor mixes augmented reality into taxi of the futureNov 29, 2021
WayRay Holograktor: futuristic autonomous taxi unveiledNov 29, 2021
That same year of 2012, a few months after the accident, Vitaly gathered a group of some 15 pros who dared to start up the WayRay project.
In 2013, the team transformed their vision into a working prototype.
2016 and 2017 were pivotal years for WayRay.
The next year WayRay got louder.
A new office in China in April 2018!
In autumn 2018, we closed an $80M Series C financing round led by Porsche,
Our journey in 2019 had a truly eventful beginning.
Right after the show in Vegas, we set off to Cambridge, MA,
True AR SDK – the finalists at SXSW Awards.
Back to CES for the fourth year in a row.
The WayRay logo was designed to express our aspiration for excellence
The logo resembles a navigation arrow and symbolizes our growth mindset. Since our company name includes the word “way”, we decided to add the element of the road to the image. The irregular arrow-shaped polygon is divided down the middle, which makes it look like the route extends upward to infinity. We rotated the road vertically to create a center that helps us communicate both mobility and stability.
Grand prize in automobility LA's Top Ten Automotive Startups, 2017
True AR SDK named finalist in the VR/AR/MR category at the 2019 SXSW Interactive Innovation Awards
People's choice award at startup autobahn, 2018