We are vertically integrated and we put deep foundational scientific research at the cope of all our innovations.
We keep most of the steps of our product creation in-house, which allows us to control the development and production process, reduce costs, and improve efficiencies.
The fundamental parameters of the nanostructure make WayRay’s holographic optical element second-to-none:
Reduced volume of the projection unit due to thin photopolymer film that frees up space inside the vehicle
Virtual image placed ahead of the vehicle, overlapping the user’s field of view, resulting in an immersive augmented reality experience
AR user interface displayed at a comfortable distance for the driver’s eyes, with virtual object distance set from 0 m to ∞
For example, one of our recent achievements is mastering the design and development of blue laser technology, both as a lighting source for the projection unit and for holographic film recording.
WayRay® is pioneering its first-ever full-color Holographic Augmented Reality Display for the automotive industry. It surpasses many conventional HUDs in projection system volume, field of view, and distance to the virtual image.
The display’s projection unit is small in volume and fits in virtually any car segment. The small package offers a large field of view (FOV), resulting in an unprecedented upgrade to the automotive experience, for drivers and passengers alike.
Our dedicated AR Design team is continuously researching and reenvisioning the human‑machine interactive experience and the True AR™ interface design.
True AR™ experience
Virtual image is aligned with the real world
Largest possible Field of View
Immersive augmented reality experience
No limitation on Virtual Image Distance
From 0 m to infinity
Small package volume
HUD can be installed in any type of vehicle; small cutout in the dashboard
High color saturation
Crisp and vivid imagery with unprecedented color depth
Immunity to sun load
No sun damage to projection optics
Flexible integration even in sport geometries
Option to have a dual plane system
For far field and near field
AR Rendering Engine
We developed a single software platform for all of our solutions: the AR Rendering Engine. The ARRE acquires data from sensors, computer vision, and maps to calculate vehicle positioning and render virtual objects in real time.
To create a bespoke AR User Interface for our products, we develop UI animations for different road scenarios, test the items’ behavior in a virtual city, and render AR objects that are accurately positioned to match the real world.
In certain cases, such as commercial air and maritime transport, embedding a holographic AR display is not feasible due to vehicle design or technical parameters. For this, we have specifically designed an advanced Add-on Holographic AR Display.
or laser assembly and testing to verify stability, beam quality and power
for holographic optical element recording and optical quality verification
facility equipped with CNC machines, metrology equipment, vacuum casting and painting equipment for mechanical design and production
PCB assembly facility
for the development of high-complexity PCB design with MCU, CPU, and memory and assembly of the PCB for prototypes
Climatic and vibration testing laboratories
that allow for simultaneous vibration and temperature tests