WayRay Press Area
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WayRay® is a team of deep-tech pioneers, creators of the world’s #1 Deep Reality Display® system that can be integrated into any vehicle.
The latest big project from WayRay is the Holograktor® car—a self-driving vehicle with integrated True AR™ content. Passengers ride in the Metaverse, an immersive virtual environment, made possible only with WayRay’s Deep Reality Display® technology. WayRay is a vertically integrated company that creates its products in-house, allowing for total control over the development and production process, cost reduction, and improved efficiency. WayRay is creating technological innovations that are unique and ahead of their time, nurtured in a special deep-tech work culture that sets us apart from the rest.
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Press
releases
All press releases
Karma Automotive and WayRay to incorporate ground-breaking new AR HUD technology in vehiclesKarma Automotive and WayRay
Dec 14, 2021
WayRay unveiled the world's first Metaverse on WheelsHolograktor car
Nov 29, 2021
IAA 2021 innovation: WayRay brings immersion experience to Holographic True Augmented Reality via new Deep Reality Display® systemIAA 2021
Sep 06, 2021Media Coverage
All media coverage
WayRay AR Tech Turns The Tesla Into A Game Console
https://vrscout.com/news/wayray-ar-tech-turns-the-tesla-into-a-game-console/May 13, 2023
Holographic Breakthrough In The WayRay Holograktor Could Disrupt Car Interior Design
https://www.forbes.com/sites/michaeltaylor/2021/11/30/holographic-breakthrough-in-the-wayray-holograktor-could-disrupt-car-interior-design/?sh=3f22450f407dNov 30, 2021
WayRay Holograktor Electric Concept Brings 3D Augmented Reality to the Car
https://www.caranddriver.com/news/a38368383/wayray-holograktor-electric-concept-revealed/Nov 29, 2021
WayRay Holograktor mixes augmented reality into taxi of the future
https://www.cinch.co.uk/post/wayray-holograktor-mixes-augmented-reality-into-evNov 29, 2021
The Teorema (Pininfarina's concept car) uses an AR Head-Up Display implemented by WayRay
Aug 03, 2021
The Teorema (Pininfarina's concept car) uses an AR Head-Up Display implemented by WayRay
Aug 03, 2021
WayRay Brand
The WayRay logo was designed to express our aspiration for excellence
The logo resembles a navigation arrow and symbolizes our growth mindset. Since our company name includes the word “way”, we decided to add the element of the road to the image. The irregular arrow-shaped polygon is divided down the middle, which makes it look like the route extends upward to infinity. We rotated the road vertically to create a center that helps us communicate both mobility and stability.
Medium articles
Ride-Hail Like Never Before: Powered by VR Remote Control
Jan 11 · 4 min read
AirKnife — A Clean and Pleasant Journey
Jan 03 · 4 min read
The True AR Immersion: Seamless Connection of the Real and Virtual Worlds
Dec 22 · 5 min read
Grand prize in automobility LA's Top Ten Automotive Startups, 2017
True AR SDK named finalist in the VR/AR/MR category at the 2019 SXSW Interactive Innovation Awards
People's choice award at startup autobahn, 2018