Mission
We are on a mission to make
everyday life more fun, convenient, and secure by using technology to make any transparent surface a window into virtual worlds.
We are pioneering AR technologies that enable a new content-delivery paradigm, for smart driving, commercial transport, and beyond.
Starting with the car windshield and ending with any glass surface, we can make the world a better place — by augmenting it and creating something that is dreamable.
mission
Values
To bring our vision of the future into reality as soon as possible, we have developed a set of core values that will help us achieve this goal
Do deep tech
Ask yourself this: am I doing what others are afraid to do? Think differently, go against the grain, be brave. Combine different approaches, apply knowledge from different fields. If you already know how to do something, outsource it and manage the process. Free yourself from routine and go back to start — to tasks no one has done before.
Be honest
We are a deep-tech company with long-term plans. We don’t allow ourselves to be fake. Be honest with yourself and the world around you. Open up to new ideas and perspectives. When making a decision, don’t be afraid to make mistakes. If you make a mistake, say so. Be yourself.
Be a pro
We are professionals that are continuously gaining new knowledge and developing our emotional intelligence. Take on team members that know more than you. Learn on your own and help others do the same. Don’t be afraid to ask for help. Give good feedback and learn to take criticism.
Do it WayRay style
We’re a startup in the best sense of the word. Act fast, experiment, improve, be bold with your ideas. Use the newest and simplest tools, apply the most advanced technologies. Take responsibility for the results. Treat the company’s resources with care, and not just the material ones: respect your coworkers’ time.
Be a team
If you need to make a decision, try to think it over with someone. People are our main asset. Listen to others’ opinions — that will help you avoid mistakes in the future. We don’t want any gossip or drama in the company: encourage one another.
Think
Ask yourself “what am I doing, how, and why?” Every time you’re faced with a decision, consider whether or not you have enough information to make it. Look at things objectively, and don’t let your convictions and stereotypes skew the information. Think about the consequences of your decisions.
We think of these six values as our guiding principles and fundamental beliefs that help us function together as
a team and work toward our common
goal.
We always keep in mind these values when making decisions, communicating with each other and the outside world, and hiring new team members.
WayRave
& WayRavers
Another big part of our unique culture is our WayRaves — because whatever we do, we innovate and go beyond, so we ditched the old-school office parties in favor of raves. Imagine a team of people juggling multiple projects at once on a global scale. Well, that’s us. And after we’ve given it a hundred and ten percent, we all need a chance to let loose.
Today, the WayRave movement brings together our current team, partners, friends, former employees, potential hires, and media reps. We call on all scientists, nonconformists, perfectionists, and other -ists to join the WayRave movement and make the world what it should be, not what it is.
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video
WayRavers are dreamers and doers who are passionate about science and technology and eager to take on unconventional problems. They’re enthusiastic professionals with a growth mindset who believe in out-of-the-box solutions and aim to contribute to international projects.
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Team
Over the course of eight years, we have grown from a small crew of visionaries to an extensive, multinational coalition of highly-experienced engineers, expert scientists, and product designers backed by top-notch financial professionals, lawyers, and seasoned executives.
Together we make up a team of ambitious and effective collaborators that share the same goal — to transform our world with deep-tech innovations, combining second-to-none expertise with a no holds barred approach.
What unites us is a common set of core values: integrity, teamwork, and grit. We push the envelope, never backing away from hardship or uncertainty. In fact, challenges and difficult tasks are our ultimate source of inspiration.
200 team members
64% of them work
in R&D
True Augmented Reality Commanders
These true visionaries of AR mastered the novel field of UI/UX design for AR interfaces from scratch by studying the technology and learning the subtleties of working with augmented reality. They also helped create a foundational guide on designing for and working with augmented reality.
Management Team

Meet our team of leaders that push themselves every day to solve the seemingly impossible. They are profoundly ambitious tech professionals who love a good challenge. Working side
by side with them is always an inspiration, and this works both ways: they learn just as much from their teams as they give
in return.

Vitaly Ponomarev

Founder & CEO

Vitaly Ponomarev

Mikhail Svarichevsky

Chief Technical Officer

Mikhail Svarichevsky

Aleksandr Bobryshev

Chief Design Engineer

Aleksandr Bobryshev

Alessandro Dini

Chief Sales & Marketing Officer

Alessandro Dini

Anton Kostritsa

Head of Electronics Engineering Department

Anton Kostritsa

Ekaterina Rezugina

Head of Platform Solutions

Ekaterina Rezugina

Leonid Striga

Head of Software Engineering Department

Leonid Striga

Alexis Trolin

Chief Product Officer

Alexis Trolin

Veronika Udodova

Chief Design Officer

Veronika Udodova

Locations

Switzerland

Zurich

Russia

Moscow

China

Shanghai

USA

California

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WAYRAY®, WAYRAY NAVION™, NAVION®, TRUE AR SDK®, TRUE AR™, Attention Acts™ are registered and pending trademarks in the United States, the EU, Switzerland, Russia, China, and other countries. Unauthorized use is strictly prohibited. All rights reserved.