Where state‑of‑the‑art hardware is powered by cutting‑edge software
We are vertically integrated and we put deep foundational scientific research at the core of all our innovations.
We keep most of the steps of our product creation in‑house, which allows us to control the development and production process, reduce costs, and increase efficiency.

Holography is the core body of knowledge that enables our products deliver a True AR experience.

The fundamental parameters of the nanostructure make WayRay’s holographic optical element second-to-none:
Reduced volume of the projection unit due to thin photopolymer film that frees up space inside the vehicle
Virtual image placed ahead of the vehicle, overlapping the user’s field of view, resulting in an immersive augmented reality experience
AR user interface displayed at a comfortable distance for the driver’s eyes, with virtual object distance set from 0 m to ∞
Embedded Holographic AR Display
Converting the car windshield into a screen for drivers and passengers
WayRay is pioneering its first‑ever full‑color Holographic Augmented Reality Display for the automotive industry.
It surpasses many conventional HUDs in projection system volume, field of view, and distance to the virtual image.
The display’s projection unit is small in volume and fits in virtually any car segment. The small package offers a large field of view (FOV), resulting in an unprecedented upgrade to the automotive experience, for drivers and passengers alike.
AR User Interface
We believe that the AR experience should be customizable and adaptable, and never interfere with the real world — or a human’s experience of engaging with it.
Our dedicated AR Design team is continuously researching and reenvisioning the human‑machine interactive experience and the True AR interface design.
Advantages of WayRay’s AR HUD
Largest possible Field of View
Immersive augmented reality experience
No wedge-shaped PVB is needed
Better quality control and fewer production issues
0 m to ∞ distance to the virtual object
No parallax when the distance to the object equals the virtual image distance
Variable Virtual Image Distance
VID can be adjusted on the fly via City Mode and Highway Mode
Small package volume
The HUD can be installed in any type of vehicle, including compact and sports cars
Option to use different signals
From the CAN bus to ADAS, from Computer Vision to Sensor Fusion
DLP laser projection technology
Creates crisp and vivid imagery with unprecedented color depth
Option to embed a dual system
For the driver and for the passenger
AR Rendering Engine
We developed a single software platform for all of our solutions: the AR Rendering Engine. The ARRE acquires data from sensors, computer vision, and maps to calculate vehicle positioning and render virtual objects in real time.
To create a bespoke AR User Interface for our products, we develop UI animations for different road scenarios, test the items’ behavior in a virtual city, and render AR objects that are accurately positioned to match the real world.
Add-on Holographic AR Display
In certain cases, such as commercial air and maritime transport, embedding a holographic AR display is not feasible due to vehicle design or technical parameters. For this, we have specifically designed an advanced Add‑on Holographic AR Display.

Trains and trams

In-house facilities
Laser laboratory
for laser assembly and testing to verify stability, beam quality and power
Holography laboratories
for holographic optical element recording and optical quality verification
Experimental production
facility equipped with CNC machines, metrology equipment, vacuum casting and painting equipment for mechanical design and production
PCB assembly facility
for developing a highly complex PCB design with MCU, CPU, and memory and assembly of the PCB for prototypes
Climatic and vibration testing laboratories
that allow for simultaneous vibration and temperature tests
Curious about the team and vision behind our proprietary technologies and products?
Let’s talk about our possible collaboration
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WAYRAY®, WAYRAY NAVION™, NAVION®, TRUE AR SDK®, TRUE AR™, Attention Acts™ are registered and pending trademarks in the United States, the EU, Switzerland, Russia, China, and other countries. Unauthorized use is strictly prohibited. All rights reserved.