WayRay is continuing its track record of successfully featuring its built-in holographic augmented reality solution in demo cars, this time presenting the top-notch technology in a Mercedes-Benz E-Class sedan. The Mercedes-Benz E-Class is the second demo car with WayRay’s embedded holographic AR display publicly shown in 2019, following the Genesis G80 by Hyundai’s luxury brand unveiled at the Consumer Electronics Show in Las Vegas. The demo car experience will be available by invitation to journalists and business professionals.

Furthermore, WayRay is announcing the expansion of its portfolio of global partnerships to include a collaboration with Pininfarina, the Italian luxury design and engineering house, playing a role in defining the global automotive industry. WayRay and Pininfarina will collaborate on future projects, both in the automotive and other transportation sectors, to promote the integration of WayRay’s holographic AR displays into the interior design definition, leveraging Pininfarina’s competencies.

“In our cooperation with leading automakers, we are aiming to bring AR technology to different types of vehicles across the world,” says WayRay’s CEO and Founder, Vitaly Ponomarev, who will also speak at the Shift AUTOMOTIVE Forum on March 6 in Geneva.

The Geneva International Motor Show will run from Thursday, March 7 through Sunday, March 17, at the Palexpo in Geneva.

Locate WayRay: Palexpo, Hall 2, booth 2051