Avant-garde AR technologiesfor vehicles of the future

WayRay presents the first
holographic AR infotainment system for self-driving cars
At CES 2017 WayRay presents the first holographic AR infotainment system for self-driving cars

At CES 2017 WayRay showcased the world's first holographic
AR infotainment system for self-driving cars.
The system was featured in the Oasis concept car built
by Swiss car manufacturer and automotive designer Rinspeed.
The system was featured in the Oasis concept car built by Swiss car manufacturer and automotive designer Rinspeed.

WayRay transforms the  windshield into a new
medium for information

The AR infotainment system in the Oasis allows the “driver” to benefit
from useful route information while the “passenger” is entertained
by social media updates and interesting location alerts.
The AR infotainment allows the "driver" to benefit from useful route information while the “passenger” is entertained
by social media updates and interesting location alerts.

Holographic
AR displays for cars

WayRay brings in the Holographic Augmented Reality Display, which acts like a fully-featured non-wearable augmented reality infotainment system.

Holographic
Augmented Reality
Display

It shows relevant
information
at a comfortable distance for users' eyes —
from 3 meters to infinity.

The WayRay Holographic AR display is multicolored and has an exceedingly wide field of view. This allows the driver to focus on the road and makes driving safer. The WayRay Holographic AR display is multicolored and has an axceedingly wide field of view.

Holographic AR
infotainment
systems
for self-driving cars

WayRay offers a cutting-edge AR infotainment system
for self-driving cars. It creates a virtual world around
the car that moves with you and continuously changes
following your preferences and route.
A cutting-edge infotainment creates a virtual world around the car that moves with you and continuously changes following your preferences and route.

Holographic
AR infotainment
for self-driving cars

This system revolutionizes
the way people access information,
utilizing
the windshield as the most natural medium for delivering content.

Visualized information is contextual and personalized, meaning
it can differ for different passengers. According to users’ preferences,
it displays essential route information, relevant points of interest,
local events, and more.
According to users’ preferences, it displays essential route information, relevant points of interest, local events, and more.

The innovative Human Machine Interface increases the trust level for self‑driving cars Innovative Human Machine Interface

It makes users feel more in control of the vehicle, even in autonomous mode.
With this technology, WayRay will
help ease the transition to self-driving cars
and encourage
the timely and organic public acceptance of the industry.
With this technology, WayRay will help ease the transition to self-driving cars and encourage the timely and organic public acceptance of the industry.

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